If you’re looking for how to increase your website ranking on Google, you probably want to ensure your page isn’t buried on page 10 of the search results. We all know that if your site doesn’t show up on the first page, it’s almost as if it doesn’t exist. So, let’s see how you can climb those ranks and stand out in the top results!
Why is SEO so important?
When we talk about SEO (Search Engine Optimization), we mean making Google love your site. And trust me, you want that because 75% of users never go beyond the first page of results.
So, if you’re not there, you’re missing out on 75% of potential customers or visitors. Basically, it’s about making sure your page looks, reads, and feels attractive both to users and to Google.
Optimized content: the heart of your strategy
There are no secrets or shortcuts here. If you want to know how to increase your website ranking on Google, you have to start with the content. Google loves relevant and useful content, and what Google loves, we must love too. So, how do you achieve this?
Keywords: the compass of your content
Imagine searching for “comfortable sports shoes” on Google and getting results about hiking boots. That’s what happens when you don’t use the right keywords. So, make sure to:
- Research keywords: Use tools like Google Keyword Planner or SEMrush to find what terms your potential customers are using. For example, if you have a sportswear store, you might use terms like “running shoes,” “comfortable fitness clothing,” etc.
- Integrate them naturally: Don’t force them in as if you’re trying to sneak a word into a tongue twister. Google is smart enough to detect when you’re trying to trick it.
Create content that engages and retains
Think of content as a good TV show. If it hooks, people will stay. And the longer they stay on your site, the better your ranking. Therefore, invest time in:
- Useful and easy-to-read articles: Create guides, tutorials, or lists that genuinely solve your users’ problems.
- Constant updates: An abandoned site is like an empty store. Regularly update your content to keep it fresh and relevant.
For example, if you have a tech blog, talking about the “best gadgets of 2018” won’t attract many visits today. Instead, update that article to “best gadgets of 2024,” and you’ll see how results improve.
Catchy titles that invite clicks
Don’t underestimate the power of a good title. Google pays attention to titles to understand what your content is about. Therefore:
- Use keywords in the titles but make them sound appealing. “How to find the best running shoes” is much more attractive than “Running shoes: guide.”
- Use subtitles to divide the information and make the text easy to read.
User experience is key
Google is obsessed with user experience, and you should be too. Why? Because if your site is slow, ugly, and hard to navigate, 53% of people will leave the page if it takes more than 3 seconds to load. How to avoid this?
Loading speed: don’t test your visitors’ patience
If you’re looking for how to increase your website ranking on Google, one of the most critical aspects is loading speed. Slow pages simply don’t have a place in the top results, as 53% of people will leave a page if it takes more than 3 seconds to load. Google knows this, which is why it prioritizes sites that offer a fast and efficient experience.
To improve your site’s speed:
- Optimize images and videos so they don’t weigh too much. An easy trick is to use formats like WebP that maintain quality but take up less space.
- Use good hosting. Skimping on hosting is like buying a cheap car that keeps breaking down. It’s not worth it.
- Responsive design: make your site look great on any device Today, over 60% of searches are done from mobile devices, so if your page looks bad on a phone, forget about good results. Make sure your design is flexible and looks good on any screen.
- Off-site strategies: build your reputation Not everything is about what you do on your site. There are also things you can do off-site to help improve your ranking on Google.
Backlinks: votes of confidence from other sites
You’re looking for a restaurant, and all your friends recommend the same place. You’d probably think it’s a good choice, right? The same goes for backlinks. If other sites link to yours, Google understands that your page is reliable and ranks it higher.
- Look for guest post opportunities: Write on other blogs and leave a link to your site.
- Collaborate with other relevant websites: If you can get well-positioned pages to link to you, it’s like having the support of a giant.
Social media: share and let yourself be shared
Although social media doesn’t directly affect your ranking, it can help you gain visibility, attract traffic, and hopefully, more backlinks. For example:
- Share your articles on social networks: Twitter, Facebook, LinkedIn… wherever your audience is.
- Create content that people want to share: An eye-catching infographic or a helpful video can be pure gold on social networks.
Perseverance is key to climbing positions
SEO is like a marathon, not a sprint. You’re not going to reach the top spot on Google overnight, but if you keep working and applying these strategies, you will see results. Here’s a quick summary to remember how to increase your ranking:
- Well-optimized and useful content.
- Impeccable user experience: fast, attractive, and easy to use.
- Off-site strategies to build your reputation.
Take Your Site to the Next Level with Anderseo!
Did you enjoy this guide but don’t have the time to apply all these strategies yourself? Don’t worry, that’s what we’re here for.
At Anderseo, we’re passionate about SEO, and our team is ready to help you improve your Google ranking effectively and sustainably. We know not everyone has hours to dedicate to researching keywords, optimizing content, or securing quality backlinks, so let us do it for you.
Our goal is to get your page to appear in the top search results so you can focus on what you do best: growing your business. Whether you need a complete strategy or just a little boost, at Anderseo, we have tailored solutions for every type of project.
Interested? Write to us, and let’s talk about how we can help you dominate the search results.
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